Altura raises 3 million euros in funding. AI-driven bid management software changes way of working.

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Altura raises 3 million euros in growth funding. AI-driven bid management software changes way of working.

Altura raises 3 million euros in funding. AI-driven bid management software changes way of working.

Mar. 19th, 2024

Increasingly, government agencies, as well as private and public organisations, are using formal procurement processes such as a Request for X (RFX) to find a supplier for their contract. These processes are known for their complexity and the enormous amount of documentation required of participants. Altura has developed software to simplify the entire process around creating and managing proposals with the help of AI.  In the coming years, this development promises to dramatically change interactions between governmental organisations and companies, as well as business-to-business collaborations. With an investment of three million euros, Netherlands based Altura is poised to change the playing field in the world of proposal procedures.

Matthijs Huiskamp, founder and CEO Altura: "I see inefficiency in how companies and governments do business with other parties. This is because there is so much manual work and unnecessary steps. With the knowledge and automation in our software, those factors are removed and with that there is more room for vision, creativity, strategy and focus. AI plays the leading role in this."

Matthijs Huiskamp, founder and CEO Altura

Future of doing business

Increasingly, business purchases are being completed through an RFX. In fact, in recent years, we are seeing smaller organisations purchasing through this route as well. RFX deals include a Request for Bid (RFB), Request for Information (RFI), Request for Proposal (RFP), Request for Quotation (RFQ) and a Request for Tender (RFT).

An RFX is an orderly step for an organisation to fairly compare all parties. The government is already required to follow this process in the form of tendering. For participating organisations, an RFX is often an expensive and time-consuming process with stacks of documents involving days of manual work.

From a database with insights into previous proposals, Altura can easily form the right strategy, price and text to increase the likelihood of success.


3 million euros funding

Altura launched the first version of its software two years ago. When founders Matthijs Huiskamp and Jordi van der Hek started exploratory talks with investors for a new round of growth, Curiosity VC was immediately enthusiastic and interested. Because of their focus on Artificial Intelligence, Curiosity turned out to be the perfect partner. Subsequently, they found a suitable co-investor in Fortino Capital with the necessary international knowledge and experience.

Wouter Goossens, Investment Director at Fortino Capital: "We see that companies are increasingly buying through RFXs. Matthijs and Jordi have the ambition to become category leaders with software to make bid management more efficient and effective. This objective and the speed at which the company is currently growing really appeal to us."

Wouter Goossens, Fortino Capital

With the growth money, Altura will further improve their software. There will be a significant investment in tech talent to expand the platform.

The plan is to implement more products and provide even more quality support
to create a perfectly streamlined process.

Herman Kienhuis, managing partner at Curiosity VC: "We have researched the whole market in the field of AI in bid software and see that Altura is the best party. They use new AI technologies for finding and analysing tenders and RFXs, for automating time-consuming manual tasks and also as an assistant for proposal writing. This growth capital will allow them to accelerate their product development and commercial rollout."


AI is storming the proposal management market

Bid management is now subject to AI disruption. That means the manner in which big companies do business and how the government spends is going to be changed. In five years, the field of RFX and procurement will look completely different. Altura is using AI to embrace and accelerate that change. All manual tasks will be solved with artificial intelligence and contextual data from companies. That leaves more time for the work that really matters.

The bid management software uses Large Language Models (LLMs), Retrieval-Augmented Generation (RAG) and Custom Prompting. Vector database technology and Graph database technology is deployed.

Thus, Altura's software can support every step, providing a complete proposal process, from identifying new opportunities to project management and data analysis. The software can scrape product data from platforms, very accurately scan information from documents, estimate financial risks, summarize and organise content in a knowledge library. Based on the information found in the documentation, automated actions are created such as a schedule, task list, text for the proposal and other content. This significantly reduces manual tasks.


About Altura

Altura is the market leader in bid management software. The software combines data with technology for a winning proposal process. With Altura, teams can make better proposals by getting the right data insights and administrative tasks are automated by AI. Learn more:


About Curiosity VC

Curiosity is a Dutch venture capital fund focused on early-stage investments in AI software startups in the Benelux, Nordic and Baltic countries. Curiosity is led by two experienced operator investors, Herman Kienhuis and Maurice Beckand Verwee, supported by a community of expert advisors and portfolio entrepreneurs who are all co-owners of the fund. Learn more:


About Fortino Capital

Fortino Capital is a European investment company focused on high growth B2B software companies. From its offices in Belgium, the Netherlands and Germany, Fortino supports ambitious entrepreneurs and founders.

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