TrendMiner announces key management positions
Experienced Industry Executives to Support Company Sales and Marketing Strategies
HOUSTON, TX and HASSELT, BELGIUM–(Marketwired – Dec 6, 2016) – TrendMiner, which delivers big data search and advanced predictive analytics tools to the process industry, today announced the appointments of John Miller to Vice President of Strategic Accounts and Edwin van Dijk to the role of Vice President of Marketing. Miller will be based in Houston, the company’s U.S. headquarters, and Van Dijk will support global marketing efforts from TrendMiner’s European headquarters in Belgium.
“The appointment of these two highly experienced industry executives supports TrendMiner’s acceleration strategy and consolidates our dominant market position,” said TrendMiner CEO and Co-Founder Bert Baeck. “The rapid market adoption of TrendMiner’s predictive analytics software requires increased focus on market strategy, positioning and global expansion. Both Miller and Van Dijk will add a combined energy to support this mission and will contribute to the company’s continuing growth and recognition.”
Miller’s primary focus is to support current accounts and manage the company’s growth strategy by working closely with prospects, new accounts and by supporting the expansion of successful pilot programs launched by TrendMiner’s largest customers. Miller has more than 20 years of experience in the industry, joining TrendMiner from PAS where he was the Senior Director of Strategic Accounts. Additionally, he served in several key roles for AspenTech, including North American Sales Director for Chemical Accounts, Global Sales Director for BP and SABIC, two of AspenTech’s largest global accounts, and Strategic Alliance Director for Lyondell.
A graduate of Texas A&M University with a BS degree in Chemical Engineering, Miller will continue to serve on the Advisory Council of the Artie McFerrin Department of Chemical Engineering at Texas A&M, where he has served since 2013.
Van Dijk, who will join TrendMiner on January 1, 2017, will be responsible for TrendMiner’s global marketing strategy, which includes a focus on educating the market on the benefits of data analytics in the process industry and the opportunities available with TrendMiner’s solutions. His team will also focus on corporate positioning, driving customer acquisition, loyalty and retention programs, and helping to increase global brand recognition.
Prior to joining TrendMiner, Van Dijk gained more than 20 years of market expertise in various roles related to asset information management and related business processes for owner operators. Starting at BlueCielo ECM Solutions as business development manager for the integration between IBM Maximo and BlueCielo Meridian, Van Dijk had various positions that led to the role of Director of Global Marketing. In this position, he developed extensive brand recognition programs, product positioning, go-to-market launch plans and lead generation through integrated global campaigns and measurability of marketing effectiveness.
TrendMiner, with U.S. headquarters in Houston, TX, delivers Discovery, Diagnostic and Predictive analytics with real time monitoring tools for the process industry. Its flagship software is based on a high-performance analytics engine for process data. Through an intuitive web-based trend client, process engineers and operators can easily search for trends using TrendMiner’s patent pending pattern recognition and machine learning big data technologies, without the support of a data scientist. The TrendMiner plug and play solution adds value immediately after deployment eliminating expensive investments in big data infrastructure or long implementation projects. TrendMiner, founded in 2008, is a software company, with global headquarters in Belgium and offices in the Netherlands, Germany, Spain and the U.S.