Bloomon

Investment Date: December 2016

Bloomon is a luxury online flower shop, working directly with growers to deliver fresher, longer-lasting flowers more cheaply to their customers. The company is led by Bart Troost and is already active in 6 countries. Besides its unique customer proposition, Bloomon uses an integrated subscription and demand/gifting model, and shows potential for further international expansion.

Acquired by Bloom & Wild in 2021.